FORMATION OF A COMPETITIVENESS MANAGEMENT SYSTEM FOR BUSINESS STRUCTURES BASED ON THE CREATIVITY OF KEY COMPETENCES
Abstract
The article examines economic categories, as well as theoretical and methodological characteristics of the management system of business structures based on the creativity of key competencies. Management strategies of enterprises that have a mutual influence on the part of external and internal factors in business, where a part of intellectual and creative resources are invested in the industry, are substantiated. These factors implement not an isolated influence, but a systemic influence, which increases the consequences of the influence of a separate component. It has been investigated that as a key competence of business structures, they consider the ability to form and implement the knowledge of personnel, as well as the expansion of the spheres of activity of enterprises. The dynamism of market relations in Ukraine led not only to the saturation of many market segments, but also to the emergence of new market niches, which, on the one hand, intensified the competitive struggle, and on the other hand, created a whole range of various opportunities for existing and potential participants domestic market. The main task will be the formation of a new business model, which should ensure their competitiveness on global markets. Today, the personnel of the enterprise is considered as a key business resource, the management of which must be aimed at increasing the efficiency of "individual human capital" in the process of innovative activity of the enterprise. The creativity of the personnel is a condition for the effective work of creative teams, it is the basis of the formation of the human capital of the enterprise, but it implies additional freedom, reduced control, and increased independence in decision-making.
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