CONCEPTUAL ASPECTS OF BUSINESS DEVELOPMENT IN THE TOURISM INDUSTRY

Abstract

Purpose. The purpose of the article is to outline the conceptual aspects of business in the domestic tourist industry in the economic transformation of Ukraine, given that the tourism sector has diversified nature and close communication factor with almost all spheres of life and is a heavy instrument of socio-economic development. Methodology of research. General scientific and special methods are used during the study: monographic, economic and statistical analysis, logical, strategic analysis for research of modern conditions for business, that dictate the need for a systematic development of various sectors of the tourism industry, creating special conditions for the development of domestic tourism space, able to integrate into the international tourism market growth based on entrepreneurial innovation activity and competitiveness. Findings. By carrying out an analysis of theoretical approaches to entrepreneurship domestic and foreign scientists was a discovered basic component of business activity. The peculiarities of doing of entrepreneurial activity in the tourism business are highlighted. Analyzed the international and domestic experience in using the innovative technologies in tourism has proved that tourism is a sphere of activity which are successful use almost all the leading science and technology. After analyzing the current realities of doing business travel revealed conceptual aspects of business development in the domestic tourism industry, in particular in the range: the development of innovation infrastructure; implementation of innovative tourism products, creating a favorable business environment. Originality. It is scientifically proved that tourism is the system with aggregation members selectively engaged in business activities in the tourism sector, whose interactions focused on customer satisfaction and based on contractual relationships, which provide mutually participate in business processes. The conceptual foundations of business tourism within systematic and synergetic interaction of business processes are proposed. Practical value. System synergistic approach to the domestic tourism industry considering conceptual foundations of business will reduce the risks of uncertainty operations provide minimizing transaction costs and correspondingly increase the competitiveness of tourist destinations in the market.