CORPORATE SOCIAL RESPONSIBILITY: GLOBAL AND UKRAINIAN EXPERIENCE; WAYS OF MASS IMPLEMENTATION

Abstract

The article is devoted to the study of the main existing global models of corporate social responsibility, to the identification of their features, characteristics and peculiarities, and also to the search for an optimal model of building relations between the State and business in the field of introduction, implementation and development of corporate social responsibility policy. The author substantiates the importance of corporate social responsibility in the modern world and business and the need for its implementation in a free competitive market for goods and services due to the total globalization of the entire world economy. The following models of corporate social responsibility are analyzed: American (liberal), European (continental), British (mixed) and Asian (Japanese). The ways, means, methods and mechanisms of introduction, implementation and development of corporate social responsibility policy in each CSR model are considered. Examples and experience of world-famous companies and corporations that have implemented corporate social responsibility policy in the structure of the enterprise are provided. The role of the state (government) and business (private sector) in regulating relations in the field of corporate social responsibility is highlighted. The current state of corporate social responsibility and the main directions of its implementation in Ukraine are determined, and the main problems and trends in the development of CSR in the context of martial law and active hostilities are identified. The previous and current experience of CSR policy implementation by Ukrainian enterprises is analyzed. On the basis of the studied data, the main aspects of the participation of each structural element - the state, business, and society - in the formation of CSR in Ukraine are determined. New steps for mass implementation of CSR policy in the private business sector are developed and proposed. Attention is focused not only on the development of CSR in the conditions of war, but also in the post-war period as a guarantee of sustainable development of the state, business and society.