REALITIES OF STRATEGIC SECTORS OF INNOVATION AND INVESTMENT DEVELOPMENT OF PRODUCTION OF POULTRY BREEDING PRODUCTS
Abstract
Purpose. The aim of the article is the determination of methodological and practical aspects of the essence, problems, tendencies and evaluation of innovation and investment development of poultry production based on the branch of the poultry farm “AVIS” PJSC “Agrarian Holding Avangard” (Humentsi village of Kamyanets-Podilskyi district of the Khmelnytskyi region). Methodology of research. Modern methods of research are used in the process of research: system analysis – in the study of theoretical and methodological foundations of innovation and investment development of poultry production; the method of analogies and comparisons – when comparing various processes and trends regarding innovation and investment development of poultry production; graphical and analytical – in determining the prospects of growth of innovation and investment development of poultry production. Methods of economic modeling are used to improve the process of innovation and investment development of poultry production. Findings. It is determined that a qualitative breakthrough in poultry farming may be possible under the conditions of successive development of intensive production systems with the use of innovative achievements. It is established that the innovative process will improve the quality of food products, in particular chicken meat and eggs, which enables: to reach the world level in the diet of the population; to develop international cooperation and trade; to increase state support and encouragement in improving product quality; to create favorable economic conditions with the help of tax, credit and financial regulators. It is substantiated that one of the main processes in the production of an industrial egg is the rearing of young chickens. It is revealed that, in addition to the positive side from the technological point of view, the growth of young birds has a positive and also from an economic point of view. In particular, this makes it possible to reduce the cost of bird poultry by 30%, which in future will affect the cost of the produced egg. Originality. The further development of the justification of the advantages of poultry farming in comparison with other branches of livestock breeding has been further developed, in particular: early childhood; lower in 2-5 times, in comparison with meat of cattle, energy intensity; faster rotation of funds from sales. Practical value. The obtained results can be used in creating programs of innovative and investment development of poultry production based on the principles of definition and more full use of the innovation and investment potential of the industry.
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