PROMPT ENGINEERING AS A NEW PERSONNEL COMPETENCY: IMPACT ON THE STRUCTURE OF PROFESSIONS AND THE COMPANY’S HR STRATEGY
Abstract
The article substantiates prompt engineering as a new professional skill and examines its impact on job structure and HR strategy under the integration of generative AI into business processes. The methodology combines systemic, structural-functional and comparative analysis, as well as generalization of analytical reports and modelling of HR processes. The study identifies key elements of prompt engineering and levels of competency development, showing its role in transforming professional functions. It is established that its adoption leads to hybridization of roles, changes in competency profiles, and transformation of hiring, training and performance evaluation. Key risks are outlined, including responsibility ambiguity, information security threats and knowledge management issues. The results can be used to develop HR strategies and training systems.
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