EVOLUTION OF THE ENTERPRISE MANAGEMENT SYSTEM IN THE ERA OF DIGITIZATION AND ARTIFICIAL INTELLIGENCE

Abstract

The article examines the theoretical foundations of the formation of an enterprise management system in the era of digitalization and artificial intelligence technologies. The evolution of the concept of digitalization is analyzed, demonstrating its transformation from the process of digitizing data and operations into a comprehensive strategic transformation of enterprise business models. The study systematizes the main approaches in the scientific literature to digital transformation and substantiates the role of artificial intelligence as a system-forming element of modern management architecture. The enterprise management system in the context of digitalization is interpreted as an integrated set of human and artificial intelligence agents, managerial processes, data resources, and digital tools that ensure strategic decision-making and organizational adaptation to technological turbulence. Particular attention is paid to the specific conditions of Ukrainian enterprises operating in the context of wartime instability, where digital technologies increasingly function as an infrastructure of business continuity and resilience. Based on the conducted research, an algorithm for building an enterprise management system based on digitalization and artificial intelligence is proposed. The algorithm includes interconnected levels such as the development of digital infrastructure, cybersecurity and resilience, corporate data management, digitalization of business processes, operational use of artificial intelligence, and AI-supported strategic management. The results emphasize that artificial intelligence should be considered not merely as a set of technological tools but as a structural component of the enterprise management system capable of transforming decision-making processes at operational, tactical, and strategic levels. The proposed conceptual approach provides a theoretical basis for the further development of digital management models under conditions of technological change and economic uncertainty.