INNOVATION MANAGEMENT OF AGRICULTURAL ENTERPRISES IN THE CONTEXT OF SUSTAINABLE DEVELOPMENT: THE ROLE OF CONSULTING ACTIVITIES IN INTERNATIONAL PRACTICE
Abstract
The article examines current challenges of innovation management in agricultural enterprises in the context of sustainable development, focusing on the role of consulting in international practice and the specifics of China’s agricultural sector. The study analyzes theoretical approaches based on sustainable development, Agriculture 4.0, and AKIS, systematizing technological, organizational, institutional, socio-economic, and environmental factors of innovation adoption. International experience in agricultural consulting as a mechanism of knowledge transfer and digital integration is explored. Based on the analysis of Chinese enterprises, key features of China’s innovation model are identified. An integrated innovation management model is proposed, substantiating the use of performance indicators to assess innovation and consulting effectiveness.
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