MODEL OF COMPETITIVE REGIONAL DEVELOPMENT OF SMALL ENTERPRISES
Abstract
The relevance of the study is due to the need to increase the efficiency of enterprise management in the conditions of digitalization, increased competition and growing market turbulence. The importance of the topic is determined by the need to form adaptive mechanisms for development and implement new management solutions that can ensure the stability of enterprises in a dynamic environment. The purpose of the study is to substantiate the conceptual principles of improving enterprise management and identify key factors of its strategic flexibility. To achieve the goal, a structural-functional approach, methods of comparative analysis, economic generalization, modeling and content-analytic procedures were used to identify trends in enterprise development. The main hypothesis is based on the assumption that the integration of digital technologies, data tools and flexible management models ensures higher efficiency and competitiveness of the enterprise. New data were obtained by studying modern approaches, systematizing scientific concepts and conducting an analytical assessment of organizational development models. The study identified key determinants of enterprise sustainability, characterized adaptation mechanisms, systematized digital transformation tools, summarized factors for the formation of strategic flexibility, presented the results of modeling the impact of management decisions, and assessed the effectiveness of the implementation of digital tools. A conceptual model of integrating digital processes into the management system was formulated and recommendations for its practical implementation were proposed. The theoretical significance of the work lies in the development of approaches to adaptive enterprise management. The practical significance is manifested in the possibility of using the formed recommendations in management to increase efficiency. The scientific novelty lies in clarifying the mechanisms of complex digital transformation and its impact on enterprise sustainability. Prospects for further research are associated with deepening the evaluation of digital models and testing their effectiveness in various sectors of the economy.
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