FORMATION OF THE STRATEGY OF MANAGEMENT OF INNOVATION-ORIENTED DEVELOPMENT OF ENTERPRISES

Abstract

The article is devoted to the formation of theoretical and methodological foundations of the concept of strategy of management of innovation-oriented development of enterprises. In the context of globalization and post-industrialization, the formation of a strategy for managing innovation-oriented development of enterprises is the most important direction for increasing their competitiveness. The ability to create innovative and technological products and services is the basis for the qualitative growth of scientific, technical and socio-economic progress. In modern conditions of high competition, the internal environment of enterprises must meet the growing and changing requirements of the market, which is the most important factor in the success of business and forces them to constantly transform, developing and introducing innovative ideas into production, management and consumption. The processes of integration and communication taking place in the economic environment confirm the fact that the development and implementation of a strategy for managing innovation-oriented development is not only a way to increase the competitiveness of an individual enterprise, but also a strategic incentive for the economic development of the country as a whole. One of the most urgent problems of the modern stage of economic reforms is the problem of the revival of domestic enterprises, and an effective strategy for managing innovation-oriented development is one of the key factors of their effective functioning. Therefore, it is very important to develop a system for managing innovation-oriented development, which will determine the crisis situation, find its place in a timely manner and, if possible, eliminate or at least minimize the consequences of the crisis. The new economic reality faced by domestic enterprises in modern conditions of management involves the introduction of completely new approaches, technologies and methods of work. Modern universal tools for solving problems that correspond to a new level of quality of the external environment should be based on an entrepreneurial management style, that is, on making strategic adaptation decisions in real time in accordance with changing conditions and the active development of scientific and technological progress, etc. The formation of a strategy for managing innovation-oriented development of enterprises involves earlier identification of a crisis situation in order to adequately respond to negative trends in a situation where the enterprise is still completely under the control of the owners and managers involved, which means that it has greater freedom of maneuver, and a greater choice of alternative anti-crisis procedures that need to be carried out within the framework of the legislation.