SMART-TOURISM AS AN ECOSYSTEM: ESSENCE, COMPONENTS AND IMPORTANCE IN ENSURING SUSTAINABLE DEVELOPMENT OF TERRITORIES
Abstract
The article analyses the essence of the concept of Smart tourism as a logical category in the age of modern technologies. Based on the analysed definitions of different authors, it is determined that the main principles of Smart tourism are aimed at improving and personalising the tourist experience, facilitating interaction and integration of all stakeholders, increasing the sustainability and efficiency of resource management, and ensuring competitiveness. The article explores the concept of Smart tourism as an innovative ecosystem that combines Smart technologies, Smart destinations and Smart business networks to achieve sustainable development of territories. Different approaches to defining the essence of Smart tourism are analysed and the importance of Smart technologies (Internet of Things, artificial intelligence, Big Data) in improving the efficiency of tourism resource management and creating a high-quality tourist experience is determined. The article analyses the impact of Smart tourism on the economic, environmental and social aspects of territorial development, in particular, its role in preserving cultural heritage, supporting local economies and reducing the negative impact on the environment. The author establishes that the main goals and objectives of smart destinations are accessibility, digitalisation, sustainable development, cultural heritage and creativity. The article also develops recommendations for the implementation of smart tourism solutions and sustainable development strategies for local authorities. The article emphasises the importance of innovative approaches, cooperation between all ecosystem participants and the use of smart technologies to increase the sustainability and competitiveness of tourist destinations. It is concluded that smart tourism has the potential to become a key element in the development of sustainable, responsible and inclusive tourism at the global and local levels. The development of the smart tourism ecosystem should involve active cooperation and coordination of its participants, which requires a common vision of sustainable tourism development, exchange of knowledge, experience and best practices.
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