SOCIAL PROGRAMS: CONCEPT AND STRUCTURE
Abstract
Purpose – theoretical justification of the essence and structure of social program aimed to increase its effectiveness. Methodology of research. Research methodology was based on generally accepted methods of scientific research: the monographic – for substantiation of theoretical positions of research subject; the theoretical generalization and morphological analysis – to improve the definition of "social program" and development the social programs structure; the tabular and graphical methods – to illustrate the research results; analysis, comparison, concretization and abstraction – to study features of analysis and estimation of social programs efficiency. Findings. As a result of analysis it was concluded that social program is a set of social measures aimed to solve particular social problem. Such program defines stages of the tasks realization, specific means and instruments for their implementation, leading to the determination of social outcomes. It was demonstrated that social programs are able to determine the optimal ratio of strategic and tactical tasks, and their movement as progressive. Originality. The definition of “social program” is improved. The social programs structure, which, unlike existing, is a set of types, directions, tools and management, which allow a more perfectly study the issue of an enterprise’s social initiatives, is got further development. Practical value. The results of definition research and enterprise’s social program structure generalization can be useful for enterprises when dealing with stakeholders, due to which the effective and comprehensive process of improving the performance of the enterprise in any industry will take place.
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