WAYS TO INCREASE MARKETING EFFICIENCY OF ENTERPRISES-EXPORTERS IN THE PROCESS OF SALES OF ANIMAL PRODUCTS
Abstract
Purpose – to carrying-out of an analysis the international markets, where exercise the sales activity of animal products and develop practical recommendations to formation competitive strategies in sale activities and improve the effectiveness of marketing of enterprise-exporters. Methodology of research. In the research process the following methods were used: analysis – to study the delivery of countries-exporters to advanced countries: synthesis – to study general delivery to advanced countries from the countries- exporters: induction and deduction – to analyses the general average prices of imports to the advanced countries and the average price the contracts between each country- exporters and with the country, which is a advanced market for agricultural products; comparison – to compare the prices on different markets for similar products; methods of econometric (time series analysis) – for forecasting the sales volumes and production. Findings. As a result of the research of world agricultural markets the most profitable ones for sale of animal products by Ukrainian enterprises-exporters have been identified and additional revenue has been calculated at both entering them, and at relaying of export flow to internal market under the conditions of increasing prices on imported products. Originality. On the base of the analysis of domestic and international agricultural markets there have been formed price matrixes of the most favorable markets. After making of necessary selection of the highest prices for agricultural products in advanced countries, both additional export revenue from possible supply of agricultural animal products to foreign markets and the additional value of relaying the flow of exports to internal market have been calculated. Practical value. The research results can be used for development of competitive strategies and directing of trade flows of Ukrainian exporters to more profitable markets
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