THE IMPLEMENTATION OF INFORMATION TECHNOLOGY ON TOURISM COMPLEX BUSINESS

Abstract

Purpose. The aim of the article is to provide theoretical and practical statements, causing the growing influence of information technology on the effective activity of the enterprise of tourist complex. Methodology of research. Theoretical and methodological basis of the study are research and development of domestic and foreign scientists, associated with economic development of the enterprises of the tourist complex, the efficiency of their operations, legislative and regulatory Ukrainian acts in this field, the specialized materials of scientific conferences and symposia. The study used the following methods: grouping of factual material on various grounds, its generalization – at the development of scientific and practical statements that determine the growing influence of information technology on the effective activity of the enterprise of tourist complex. Findings. The scientific-practical statements that contribute to strengthening the impact of information technology on the effective activity of the enterprise of tourist complex are worked out. The dependence of efficiency of activity of the enterprises of the tourist complex on their location at the turn of the change of technological structures built on the fact that in conditions of the growing role of information technology efficiency of the dependence of such enterprises on their space-time location will decrease is justified. Originality. The author's approach to the handle allocation of the tourist complex at the turn of the change of technological structures and determine its effect on their effectiveness in terms of increasing the role of information technology is proposed. Practical value. Research results can be used in the activity of the enterprises of the tourist complex with the aim of to increase their efficiency by state and local government in the formation of the state, socio-economic and innovation policy in the sphere of tourism.