BUSINESS MANAGEMENT INSTRUMENTS UNDER SYSTEMIC CRISES AND RISKS

Abstract

The article explores and systematizes modern business management tools in the context of systemic crises and existential threats arising under martial law. The study provides a comprehensive analysis of classical anti-crisis management approaches, identifying their fundamental limitations within the framework of the full-scale war in Ukraine. Traditional models, primarily focused on cyclical economic fluctuations, prove insufficient against non-linear threats such as the physical destruction of critical infrastructure, energy terror, and the massive migration of human capital. Consequently, the author substantiates a paradigm shift from static, reactive management to a model of dynamic business resilience. The core of the research is a proposed comprehensive system of management tools, structured into three distinct hierarchical levels. The first level focuses on extreme financial stabilization, introducing mechanisms for hyper-liquid reserve formation and mandatory relocation audits of assets to ensure physical survival and liquidity in volatile markets. The second level is built upon adaptive diversification tools-conglomerate, geographic, and digital-which are reinterpreted not as growth drivers, but as mechanisms for strategic protection and loss minimization. This includes the decentralization of production facilities and the total migration of business processes to secure cloud environments to mitigate infrastructural risks. The third level encompasses strategic resilience tools, specifically scenario-based OKR (Objectives and Key Results) management and specialized programs for the socio-psychological adaptation of personnel to maintain the integrity of human capital during prolonged crises. The study proves that the synergy of these tools allows business entities to form unique strategic advantages, ensuring the continuity of business processes in an environment of radical uncertainty. It is determined that effectiveness under war conditions depends on the management's ability to dynamically revise strategic goals and operatively maneuver resources. The practical significance of the results lies in the ability of domestic enterprises to utilize this toolkit to maintain operational activity, preserve market positions, and secure the necessary potential for post-war reconstruction and long-term modernization within the global economic space.