FEATURES OF ORGANIZATIONAL STRUCTURE FOR MANAGEMENT OF FOREIGN ECONOMIC ACTIVITIES OF ENTREPRENEURIAL STRUCTURES

Abstract

The article reveals the importance of foreign economic activity by business entities and reveals its essence; outlines the features of the modern system of foreign economic activity. The need for a radical transformation of the organizational principles of foreign economic activity of enterprises in various industries is determined. The features of building an organizational structure for managing foreign economic activity are studied. The expediency of using the services of intermediaries in the field of foreign economic activity by small and medium-sized businesses is emphasized. The principles of building an organizational structure for managing the activities of a business entity are outlined, which should correspond to the general goals of the enterprise and form economic incentives for foreign economic activity. The factors of influence of internal and external environment on ensuring foreign economic activity of enterprises are investigated, their peculiarities are revealed. It is established: the choice of the appropriate organizational structure of the enterprise depends on its size, the adopted foreign economic activity strategy, the technologies used, external economic conditions, as well as on the cultural characteristics of those countries where the enterprise positions its business. The issue of organizing the management of foreign economic activity, the formation of the organizational structure of foreign economic activity management is relevant for any business structure and depends primarily on the methods of entering foreign markets. Research of publications of domestic scientists allowed to determine directions of improvement of organization of foreign economic activity of enterprises: logistic, institutional, production and sales, financial. The importance of development and improvement of strategic guidelines in management of foreign economic activity of business is emphasized, without which the proper functioning of the business entity becomes impossible.