COMPARATIVE ANALYSIS OF BUSINESS MODELS OF UKRAINIAN RETAILERS USING THE CANVAS METHODOLOGY AND YOUCONTROL PLATFORM DATA

Abstract

This article presents a comparative analysis of the CANVAS business model, utilizing analytical data from the YouControl platform to assess the performance of Ukrainian retail chains, exemplified by ATB-Market LLC and Silpo-Food LLC. Incorporating YouControl data provides access to quantitative indicators of companies’ financial and market performance, enabling a more objective and comprehensive analysis. The platform offers information on financial results, including revenue, profit, financial dynamics, and FinScore and MarketScore ratings, as well as insights into the competitive environment. Financial scoring evaluates a company’s stability, considering liquidity, solvency, and profitability, while market scoring assesses market position, market share, and growth trends. Combining these data with the CANVAS model enables a thorough evaluation of companies’ strengths and weaknesses, strategic opportunities, and potential threats. The CANVAS framework organizes business activities into key blocks: customer segments, internal processes, infrastructure, and financial aspects, allowing the identification of interdependencies, assessment of effectiveness, and detection of critical weaknesses. The platform also facilitates visualizing business models, simplifying the creation of presentations and highlighting differences in competitors’ strategies. Integrating YouControl data into CANVAS visual blocks combines quantitative financial and market indicators with qualitative business characteristics, increasing the analytical value of the study and its applicability for strategic planning. Analysis of financial and market scores for 2020–2024 shows that ATB maintains high FinScore and MarketScore values, confirming its financial stability and market leadership, while Silpo-Food demonstrates gradual improvement in market scoring, with financial indicators remaining lower due to its investment strategy and pricing policy. This suggests that both companies hold leading market positions, but their strategic risks differ: ATB may face challenges if customer expectations regarding service and assortment rise, whereas Silpo-Food confronts risks related to cost control and pricing. The integration of CANVAS and YouControl provides a systematic approach to business model analysis by combining structured visualization of business processes with quantitative financial and market data, evaluating interconnections between blocks, forecasting business development, and identifying growth opportunities. This approach improves the accuracy of strategic decisions, enhances understanding of company behavior in competitive environments, and supports informed managerial conclusions. It is a versatile methodology applicable to other sectors requiring comprehensive analysis of business models and competitive environments.