THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON THE EFFICIENCY OF THE COMPANY’S OPERATIONAL PROCESSES
Abstract
The study of a company's operational activities is extremely relevant under current conditions. This is due to the fact that business entities, both state-owned and privately owned, are experiencing continuous crises caused by both internal and external factors. Companies must make prompt decisions that allow them not only to retain existing market segments but also to enter new ones. Corporate social responsibility is an integral element in the process of making strategic decisions within a company, and its impact on operational activities becomes particularly important in an unstable market environment. This article examines the impact of corporate social responsibility on the efficiency of operational processes within an organization. The following research methods were used: observation, comparison, measurement, synthesis, abstraction, generalization, induction, and deduction. The analysis of the main scientific studies concerning the impact of corporate social responsibility on operational processes has been carried out. The approaches of Ukrainian scholars to the study of the influence of corporate social responsibility on the operational activities of enterprises have been systematized. It has been determined that the integration of corporate social responsibility into a company’s strategy contributes to sustainable development, especially under conditions of market instability. The influence of corporate social responsibility on individual organizational processes has been analyzed in areas such as logistics, human resource management, and production. The criteria for assessing corporate social responsibility at an enterprise have been identified based on environmental, economic, and social indicators. The mechanism for the impact of corporate social responsibility on the efficiency of a company's operational processes has been proposed. This mechanism enables an understanding of the influence of corporate social responsibility parameters during its implementation at the enterprise. The main outcomes of this implementation include increased consumer loyalty, which, in turn, leads to enhanced efficiency of operational processes within the organization.
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