SOCIAL FACTORS OF INFLUENCE ON THE SYSTEM OF CRISIS MANAGEMENT IN THE CONDITIONS OF POST-WAR RECONSTRUCTION OF THE COUNTRY: A BIBLIOMETRIC ANALYSIS
Abstract
The article examines the impact of social factors on crisis management systems in business processes within the context of post-war reconstruction. The study employs a bibliometric analysis of scientific publications from 2014 to 2024 using the Scopus database and the VOSViewer tool. It identifies the most relevant research directions, keywords, and publication trends in this area. The main categories we identified are leadership, social responsibility, trust, resilience, and psychological support. These categories are closely linked and crucial for effective crisis response strategies. Research shows that businesses with strong social connections and those with social responsibility recover faster and handle crises better. During disruptions like wars or global pandemics, providing mental health support, practicing transparent leadership, and building trust with stakeholders is essential. These steps help keep operations running smoothly and ensure long-term success. This study maps knowledge clusters and tracks keyword trends. It also analyzes global scientific activity in this field. It highlights the contributions of key countries, including the USA, UK, Australia, and Ukraine. The findings suggest that interdisciplinary approaches combining business, sociology, and psychology are central to modern crisis management research. The study finds that adding social factors to business strategies is important from an ethical and practical standpoint. Doing this helps businesses recover sustainably and stay competitive after a crisis. The insights gained can serve as a foundation for developing more adaptive and socially responsible business crisis management models. Furthermore, the analysis reveals temporal shifts in research focus, showing how global events like the COVID-19 pandemic and the war in Ukraine have intensified academic interest in organizational resilience. By mapping scientific evolution over a decade, the article underscores the growing relevance of psychological well-being, stakeholder engagement, and ethical leadership in crisis scenarios. These findings emphasize the need for policy-makers and business leaders to integrate social dimensions into all crisis preparedness and recovery planning stages.
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