MANAGEMENT OF INDUSTRIAL ENTERPRISES OF UKRAINE AT THE BRANCH LEVEL

Abstract

The article is devoted to studies of results of industrial Ukrainian enterprise’s management on branch lavel. The sectoral analysis of the of Ukrainian industry in general and the machine-building sector in particular, conducted by the authors, revealed threatening trends in the number of machine-building companies with domestic capital in favour of small and medium-sized enterprises with foreign capital that proves Ukrainian export potential reduction in the foreign market of machine-building products and the necessity to support export-oriented companies at the state level. Segmental assessment of the machine-building complex of Ukraine on the basis of the index approach, revealed the presence of strategic potential reserves for such machine building segments as production of vehicles, trailers and other vehicles and machinery and equipment production and other groups in 2019 and the production of electrical equipment, computers, electronic and optical products in 2020. The results of the segmental assessment of mechanical engineering in Ukraine indicate the need of programs development to strategize the development of potentially successful segments and investment support for unprofitable segments in order to prevent their decline. Thus, under the legislative support conditions of corporate business in Ukraine, the potential possibility of strategic development resumption of the Ukrainian machine-building complex is not ruled out. This situation is confirmed by the results of the forecast trends assessment in company’s production costs, medium and small enterprises by type of their economic activity and cost-effectiveness of companies operating activities for five years period that indicates a possible increase of both costs and cost-effectiveness which takes into consideration the situation of stable break-even management. A scientific and methodological approach to corporate management modelling process has been developed, taking into consideration the lack of similar approaches in management processes of Ukrainian companies, the essence of presented approach is in the consistent application of aspects of modelling strategic management processes, namely: modelling management system set of strategic management game theory, development of models of the process of choosing the direction of successful of company’s strategic development and taking multivariate management decisions. The purpose of applying such an approach in the practice is to create corporate management strategic model of an industrial company in the context of globalization. The basis of the developed models of strategizing of machine-building companies became game theory, aspects of mathematical modelling in the form of construction of linear logarithmic dependences, a method of the analysis of hierarchies with an estimation of harmony on the basis of system entropy. According to the results of the investigations, it was found that the model of domestic corporate management is in the process of formation and in this connection the concept of a corporate management system for domestic companies was developed. The developed concept of the company's management system is based on a system of consolidating principles. The basis of the formulated concept was a model of the company management system based on consolidating principles, which clearly reflects the conceptual links between the strategic components of the company's operation.