DEVELOPMENT OF CORPORATE SOCIAL RESPONSIBILITY

Abstract

Purpose. The aim of the article is to disclosure features of corporate social responsibility (CSR) of enterprises and substantiation of the need for its development in Ukraine. Methodology of research. Systematic and dialectical approaches are applied in the article and methods are used to achieve this goal: abstract and logical – when setting the goal and tasks of the research; monographic – in the study of literary sources, legislative and other legal acts; sociological surveys – when generalizing CSR experience; statistical and economic – when collecting, processing data to evaluate CSR effectiveness. Findings. It is established that CSR programs / activities in Ukrainian companies are not strategic in nature, and are mainly developed under the influence of company management. A low level of stakeholder dialogue has been identified in generating ideas for the development and implementation of CSR programs / activities, as the main source of ideas is management and company staff. More than half of Ukrainian companies do not have corporate-wide tools for implementing CSR policy; have not formed their opinion on the development of social responsibility. The study showed that in general, Ukrainian big business is fully ripe for the implementation of advanced social responsibility models based on sustainable development goals and is ready for the implementation of large-scale and long-term social projects. It is substantiated that in the conditions of business globalization the very fact of socially responsible business conduct is an important factor in the investment attractiveness of companies, contributes to the increase of profitability. Originality. It is proposed to introduce benefits (tax, customs) for companies that implement CSR, especially for those working on issues of energy efficiency of production capacity, use of energy of renewable resources, make social investments and recognition by the authorities of companies that implement CSR premiums, awards, national and regional ratings of companies on various CSR issues. Practical value. Corporate social responsibility should be an integral part of society's sustainable development, taking into account factors for providing workers with the necessary social benefits, introducing basic principles of business ethics, preventive environmental measures, caring attitudes towards local communities, and adhering to the basic social policy directions. It is suggested to carry out educational programs on raising awareness of companies about the principles and practices of introducing social responsibility for spreading the experience of entrepreneurs and leading companies, including international ones.