METHODOLOGICAL SUPPORT FOR ASSESSING THE ENTERPRISE'S READINESS FOR STRATEGIC CHANGES BASED ON FUZZY DATA
Abstract
The article considers the main modern models of strategic change management (BCG's RWA model, McKinsey's 7S model, Prosci ADKAR model, Gartner's Enterprise Change Readiness profile model, BCG's three-level model) with their adaptation to assessing the enterprise's readiness for change. The questions of the blitz analysis of enterprise readiness for change by H. Rampersad are also presented. The essence of the concepts of "strategic readiness of enterprise" and "readiness of enterprise for strategic changes" is considered and analysed. It is concluded that assessing readiness for strategic changes is one of the most important components of proactive change management at enterprise, which should ensure organisational strategic flexibility, improvement of innovation potential, and strengthening of competitive advantages. With a view to forming a methodological support for change management at enterprise, the article develops an approach to assessing the readiness of enterprise for strategic changes using fuzzy-set tools, in particular, methods of fuzzy multicriteria analysis. Thus, to determine the importance of the directions of assessing the enterprise's readiness for strategic changes and the relevant components, the fuzzy method of multicriteria analysis ImF SWARA (Improved Fuzzy Stepwise Weight Assessment Ratio Analysis) is used. The Fuzzy SAW (Simple Additive Weighting) method with the corresponding term set, triangular fuzzy numbers and triangular membership functions is applied to calculate fuzzy values of the level of readiness of enterprise for changes in certain directions and the integral value for the entire enterprise. In order to ensure group consistency of experts' assessments, it is proposed to use the Fuzzy Delphi method. It is noted that the results obtained can be visually presented using a fuzzy polygon, in particular, an example of assessing the readiness of enterprise for changes according to the McKinsey 7S model is provided. The proposed methodical approach can be used in the management of strategic changes at an enterprise to identify problematic issues that may lead to crisis situations when implementing these changes in the future.
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The Prosci ADKAR Model. A powerful yet simple model for facilitating individual change. Available at: https://www.prosci.com/methodology/adkar
