MODELING OF THE BUSINESS PROCESS "FORMATION OF THE OPTIMAL PORTFOLIO OF PROJECTS IN THE OUTSOURCING COMPANY"
Abstract
Effective project portfolio management is the key to the successful functioning and development of modern companies. The rationality of portfolio formation determines the effectiveness of using available resources to achieve the strategic goals of the business. This issue is of particular relevance for outsourcing companies, whose main activity is the implementation of projects on order for external clients. Formation of an optimal portfolio of projects is a key task of strategic management in any modern company. After all, the effective use of available resources and the achievement of strategic goals depend on the rational selection and balance of projects. For outsourcing companies whose activity consists in the implementation of projects to order, the skillful formation of a portfolio is a guarantee of financial success and competitiveness. The article analyzes theoretical approaches to the formation of project evaluation systems for inclusion in the portfolio - matrix, multi-criteria, expert methods. Their advantages and disadvantages are determined. Peculiarities of the activity of outsourcing companies, which must be taken into account when developing criteria, have been studied. An author's system of internal and external criteria is proposed. A multi-criteria neuro-fuzzy model was developed for their comprehensive analysis. It allows you to evaluate projects based on indicators of quality, efficiency and strategic relevance. A detailed algorithm for implementing the system of criteria and models by outsourcing companies is provided. The corresponding business process is described and its graphic models are built. Data collection is carried out by the project manager, and their analysis by the analyst using the model. The manager approves the results. The application of the proposed approach will increase the validity of the assessment and selection of the most effective and appropriate project strategies for inclusion in the outsourcing company's portfolio. This will contribute to the rational use of resources, risk minimization and profit maximization of such companies. So, the article offers a comprehensive solution to the current scientific and applied task of rational formation of the outsourcing company's portfolio based on multi-criteria analysis. The developed approach can be applied in practice to increase the efficiency of decision-making regarding the selection of projects.
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