SOCIAL PROBLEMS OF THE ORGANIZATION OF INTERNATIONAL CROSSBORDER TOURISM IN UKRAINE

Abstract

Purpose. The aim of the article is the development of methodological principles for studying social problems of tourism development and analysis of the peculiarities of their manifestation in the process of organization of international inbound tourism in Ukraine, for example, in the city of Lviv. Methodology of research. The theoretical basis of research is the scientific work of domestic scientists on the problems of tourism development, features of the formation of tourist destinations. The following methods of scientific research are used to achieve this goal: analytical and monographic – in the processing of scientific, statistical and Internet sources; tabular – for generalization of three groups of social problems of organization of international inbound tourism and ways of their solution; abstract and logical – for generalization of the above material and the formulation of conclusions. Findings. It is substantiated that the development of a destination, based on the priority of solving social problems of tourism, should be based on the principles of systematic (the interpretation of the destination as a set of elements (tourists, tourist enterprises and infrastructure, tourist objects and population) and the interconnections between them), humanism (definition of the main priority of the functioning of the satisfaction of diverse human needs) and sustainability (ensuring a balanced development of the destination, including through minimizing the threats to it naturally oh and social environment arising from the implementation of tourism). It is proved that socially-oriented detention must fulfil the following functions: recreational (restoration of physical and mental forces of tourists), social (ensuring the effective interaction of various social groups – tourists, workers of the tourism sector and the local population), economic (receiving income from tourism as enterprises, as well as territorial communities). It is established that the presence of social problems significantly impairs the tourist image of the regions and destructively affects the efficiency of the functioning of the relevant regional tourism systems. Originality. The model of socially-oriented tourist destination with the definition of the principles of its development and the functions performed is formed. The ways of solving social problems of tourism development on the example of Lviv with their division into three groups depending on the stages of tourism activity which they concern are substantiated – problems of forming the image of the placement abroad, problems of social adaptation of the tourist in the community of destination, problems of provision of feedback. Practical value. The results of the conducted study can be implemented by the authorities in order to develop / improve and further implement the tourist policy of the region as a whole and the growth of flows of international inbound tourism in particular.