THEORETICAL BASIS OF FORMATION OF MANAGEMENT SYSTEM THE COMPETITIVENESS OF ENTERPRISES
Abstract
Purpose. The aim of the article is the systematic study and theoretical substantiation of the content of the category “competitiveness” on the basis of formation of management system by this category. Methodology of the study. The principles of the economic theory, scientific works of domestic and foreign scientists on the issues of ensuring the competitiveness of enterprises are the theoretical and methodological basis of research. The following methods were used in the article: dialectical method of cognition – in the study of the transformation of competitive relations, substantiation of the concept of competitiveness management of entities; historical and logical – to identify the genesis and analyze of the evolution of competitiveness; theoretical generalization and comparison – for the development of conceptual apparatus, research of competitiveness at the macro and meso level; abstract and logical – at theoretical generalization of the nature and methods of formation mechanisms of competitiveness management of the industry; graphics – for visual displaying of the hierarchy of influence. Findings. The essence and content of the concept “competitiveness” has been disclosed. It has been substantiated that competitiveness is the ability of the national economy, industry, economic units to be ahead of the competitor in achieving raised economic objectives. The dominant inner factor of competitiveness is the competitiveness of products. It has been proven the competitiveness of products and the competitiveness of the enterprise is different according to the essence of the notion that harmoniously complements each other. The approaches regarding the inclusion of the production (competitiveness) factors, which form the composition and structure of the internal potential of the enterprise, have been considered. Originality. The classification by levels of competition, which allows us to determine the competitiveness of goods and the enterprise, has been carried out. The main approaches that reflect different aspects of competitiveness evaluation have been highlighted. Practical value. The obtained scientific statements and results of research are the basis for solving practical problems for competitive development of enterprises.
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