STRATEGIC FINANCIAL PLANNING OF COMPANIES ACTIVITIES IN THE CONDITIONS OF ECONOMY BASED ON KNOWLEDGE
Abstract
Purpose is to development of scientifically substantiated methodical provisions and practical recommendations due to the effective domestic companies strategic financial planning organization activities in a knowledge-based economy. Methodology of research. The methodical apparatus of the research were: the method of dialectical knowledge (in the study of the financial planning features as an instrument of corporate financial management); methods of theoretical generalization and system analysis (for systematization of approaches to financial planning); methods of economic-statistical analysis (in the analysis of company strategic financial planning effectiveness). Findings. The scientific approaches to the essence of financial planning are systematized and a self-generalized definition of the pointed definition is proposed. The modern tools are grounded as the basis for the development of a strategic financial plan. The author's vision of the strategic financial plan structure is formulated on the basis of the integration of concepts of a balanced scorecard and economic value added in order to ensure sustainable development of the company in the conditions of global instability. Originality. The scientific and methodological provisions of the financial planning analytical base formation on the basis of a balanced scorecard have been improved, which, unlike existing ones, make it possible to integrate the strategic financial plan and the process of its development into a general strategic process in the company and transform it into an effective tool of value-dased management. Practical value. The results of the research on the use of scientific and methodological provisions as well as practical recommendations for the implementation of the integrated financial planning system will make it possible to more effectively use the resources of the learning organizations, to save money, and to implement more efficient pricing and personnel motivation policies.
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