METHODOLOGICAL APPROACHES TO ASSESSING THE RISKS OF AN ENTERPRISE’S TRANSFER CAPABILITIES

Abstract

The article provides a comprehensive study of methodological approaches to assessing the risks of an enterprise’s transfer potential under the conditions of digital transformation, intensified competition, and increasing environmental uncertainty. The research defines the essence and structure of transfer potential as an integral characteristic that reflects an enterprise’s ability to create, adapt, utilize, and disseminate innovations. This potential encompasses technological, organizational, informational, marketing, and financial resources that support the development, improvement, and transfer of innovative products within internal and external networks. The study offers a detailed analysis of the key groups of risks accompanying transfer processes and evaluates their impact on the innovative development and competitiveness of enterprises. It is demonstrated that uneven technological upgrades, insufficient organizational flexibility, errors in marketing strategies for innovative products, information security threats, and limited financial capabilities significantly reduce the enterprise’s ability to effectively realize its transfer potential. Based on an analysis of scientific sources, modern methodological approaches to risk assessment - such as expert methods, statistical modelling, multivariate analysis, and scenario modelling - are summarized, and their advantages and limitations are identified. The study reveals that existing methodological tools remain fragmented and insufficiently adapted to the demands of the digital economy, which hinders the development of comprehensive models for risk analysis. In response to these identified gaps, the article proposes an original methodological framework for assessing the risks of transfer potential. This framework includes risk identification, integral quantitative assessment using normalized indicators, principal component analysis (PCA), scenario modelling, and the construction of a risk map with integrated digital indicators and early-warning signals. It is substantiated that the application of this methodology enables the formation of a holistic risk profile of the enterprise, enhances the validity of managerial decisions, and strengthens the adaptability of transfer processes. The research outcomes can be applied in strategic management practices and the digital modernization of enterprises.