DIGITALIZATION AS A SOCIO-ECONOMIC PHENOMENON AND DRIVER OF SUSTAINABLE DEVELOPMENT

Abstract

SWOT analysis of stimulating (internal and external) and destabilizing (internal and external) factors of the dynamics of digitization and digitalization of the economy in Ukraine has been carried out, based on the results of which three possible scenarios of the development of digitalization and the digital economy of the country were predicted: Conservative (inertia model), Moderate (evolutionary model) and Rapid growth (forced model). For the functioning of the social and economic system of Ukraine according to the third scenario, a set of key performance indicators (Key Performance Indicators, KPI) has been proposed for practical use, which are divided into general economic, IT industry, digital infrastructure, financial sector, business, labor resources, social sphere, public administration. The practical significance of the obtained results is that the scientific developments, conclusions and practical recommendations of the author have been used at the national level by the Council of Entrepreneurs under the Cabinet of Ministers of Ukraine and the State Employment Center of Ukraine in the plan of measures to implement innovative activities for the period until 2030. Digitalization and the development of the digital economy pose serious risks of increasing the number of outsiders for individual enterprises and households in the global and national economic systems. This can lead to increased social costs and narrowing opportunities for socio-economic development. Under such conditions, the new doctrine is the structuring and further development of the social economy, which will complement the traditional economy and the social protection system, based on the development of a set of social enterprises. The social economy attracts outsiders to economic life, develops the social responsibility of business, while forming new models of business activity, when the decisive importance is not profit, but social protection of workers and increasing their incomes. Socially oriented enterprises in the social economy are a new organizational and legal form of doing business.