ANALYSIS OF STRATEGIC ALTERNATIVES IN GLOBAL LOGISTICS NETWORKS AND APPROACHES TO COMPANY INTEGRATION
Abstract
The formation of cooperation strategies within international logistics alliances is an important step for enhancing the competitiveness of companies and optimizing logistics processes. This is a multifaceted process that involves careful planning, analysis of external and internal factors, as well as selecting promising development directions. Key stages include defining clear goals, assessing opportunities for integration and resource exchange, and creating a detailed action plan with clear distribution of responsibilities. Cooperation strategies enable companies to access shared resources and infrastructure, reducing logistics costs, improving customer service, and promoting innovation. Strategic cooperation within international logistics alliances is essential for enhancing competitiveness and ensuring the sustainable development of companies in the context of globalization. The main stages of forming a cooperation strategy are described, namely: defining goals and objectives, analyzing the external and internal environments, selecting strategic alternatives, developing a detailed action plan, and evaluating the results of cooperation implementation. A comparative analysis of four options for strategic alternatives of an international logistics alliance is performed, indicating their advantages and disadvantages, as well as their specific approach to alliance development. The article analyzes the stages of forming a global cooperation strategy and management tools that make it possible to choose the right strategy with greater accuracy. The choice of strategic alternatives is determined based on detailed analysis, which allows assessing opportunities for creating common platforms, integrating technologies, and sharing resources. It is also noted that even if strategic cooperation, especially international cooperation, is a complex process, this process is necessary to increase the company's competitiveness and optimize logistics costs. Successful implementation of the strategy requires taking into account a huge quantity of factors, opportunities and risks, as well as a high level of coordination among participants.
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