CURRENT TRENDS IN THE DEVELOPMENT OF CREATIVE INDUSTRIES IN UKRAINE

Abstract

The article is devoted to the study of key trends in the development of creative industries in Ukraine. It analyzes the dynamics of exports and imports of creative goods and services, identifies the main factors influencing this sector, and outlines the prospects for its development in the context of global economic instability. The research is based on an analysis of statistical data and academic publications, allowing for an assessment of the competitive advantages of Ukraine’s creative industries. The study highlights the impact of digitalization, geopolitical changes, and government policies on the sector’s evolution. The creative industries play an essential role in economic development, contributing to job creation, innovation, and international cooperation. According to the Law of Ukraine "On Culture" No. 2778-VI, creative industries are defined as types of economic activity aimed at generating added value and employment through cultural and/or creative expression. Given their potential, an in-depth analysis of trade dynamics in creative services helps assess national market competitiveness, identify strengths, and uncover new opportunities for further sectoral development. The study reveals significant fluctuations in the export and import dynamics of creative industries over recent years. Export trends indicate periods of both growth and decline, reflecting broader economic trends. The decline in export volumes in 2022 and 2023 is attributed to economic disruptions and geopolitical challenges, which affected production and logistical capacities. On the other hand, the gradual recovery of creative service imports in 2023 suggests market adaptation and renewed demand for international creative products. The research also highlights structural shifts in the creative economy, with increasing dominance of handmade and design-related products, while traditional print media and book publishing sectors face contraction. Digital and technology-driven segments, such as software and gaming, exhibit volatile trends, emphasizing the need for enhanced support and investment in these fields. The findings suggest that Ukraine’s creative industries remain resilient despite economic uncertainties. Continued development will depend on successful integration into global markets, technological advancements, and state support initiatives. The study underscores the strategic importance of fostering innovation-driven creative industries to ensure sustainable economic growth and strengthen Ukraine’s position in the global creative economy.