DIGITALIZATION OF ORGANIZATIONAL MANAGEMENT: FEATURES AND CURRENT TRENDS

Abstract

The article discusses the peculiarities of the digitalization of organizational management and its current trends. Given the growing challenges of the modern digital economic space, digitalization of management is one of the most important factors in improving the efficiency of an organization’s functioning and increasing its competitive advantages. The purpose of the article is to identify the peculiarities of digitalization of organizational management at the current stage of development of society, as well as identify the main trends in this process. An in-depth analysis of the definition of “digitalization” has revealed its essential characteristics. It is established that the use of digital technologies in management significantly changes approaches to decision-making, ways of organizing work, and interaction between employees. External and internal drivers of digital transformation of management activities are systematized. The main forms of manifestation of digitalization of management of an organization are determined. The features of digital transformation at the top, middle, and bottom levels of management are considered. The current trends in the digitalization of organizational management are identified. It is proved that the digital transformation of management activities is not a one-time project but a continuous process of evolution that requires constant learning, adaptation, and strategic vision from managers at all levels of management. The main obstacles to the digitalization of organizational management are identified. The expediency of using a comprehensive approach to the implementation of digital technologies in management activities is proved, which involves taking into account the strategy of the organization, organizational culture and human factors, integration, and compatibility with existing systems. The scientific novelty of the study is to expand the theoretical foundations of the digital transformation of management activities. The practical significance of the study is that it contributes to the formation of a new management paradigm based on the use of digital technologies.